Grow Revenues Without Adding Spots

• Every survey confirms it - programming that's overloaded with spots ultimately drives listeners and advertisers away.
• Constantly adding spots is a no-win scenario. But a station must grow revenues somehow. The theory of Revenue Maximization presents a solution.
• This progressive, innovative approach to radio sales, coupled with a breakthrough feature in the latest release of DeltaFlex business management software, lets you uncover hidden revenue for your station from advertising you've already sold.
• Add revenue - and profits to your station without raising rates, adding intrusive avails or driving away listeners.

Sell With Flexibility

• Revenue Maximization begins with a theory of selling - that the strongest revenue position comes from a schedule that strives to be oversold.
• To borrow from the airline analogy, position yourself to fill your seats with the highest-paying passengers, and bump the less profitable.
• However, to take the greatest advantage of that oversold schedule reserve the latitude to reschedule low-revenue spots without penalty.
• This approach requires a shift in the traditional, daypart-based sales theory generally taken in radio - where advertisers are slotted into unalterable designated positions.
• To operate Revenue Maximization most effectively, sell with as much up-front flexibility as possible - perhaps even charging a premium for guaranteed positions or for ensuring that a spot airs on a particular day.

Apply Revenue Maximization

• The unique software feature of Revenue Maximization comes into play when the log is assembled. This feature focuses the power of the computer on the myriad of variables which apply to every contract - rate, package, advertiser conflict/separation requirements, etc.
• Evaluating all those factors simultaneously, Revenue Maximization software returns a log that retains the maximum possible revenue from the mix of spots that could potentially place. Without overturning or discarding any conditions of the sale, the software considers them - all at a level of detail humanly impossible for even the most adept traffic manager - and recommends the most profitable solution.
• And the entire process takes about three minutes.

Realize Higher Profits

• While testing Revenue Maximization software, Marketron Broadcast Solutions studied a test group of 15 stations.
• Tests on two weeks' worth of actual logs revealed that Revenue Maximization would have delivered each station an average of 528 additional dollars in revenue each day.
• If an individual station realized that improvement only half the time, Revenue Maximization would deliver almost $100,000 in additional revenue for the year.
• Across a station group, millions of dollars in added annual profit are possible - profit that goes directly to the bottom line, because there's not increased workload, staff or avails.
• Revenue Maximization is outlined more completely in the WBS Executive White Paper When Being Sold Out Is Not Enough. This detailed paper examines the theory of selling that takes best advantage of Revenue Maximization and how to implement it with DeltaFlex software.
• Revenue Maximization is one of the many outstanding features in Marketron' DeltaFlex software. With packages tailored for stations at varying levels of complexity, the software provides the kind of group-friendly functionality that gives stations the edge needed in today's competitive market.