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The Marketron Radio Traffic solution manages all station spot scheduling and billing via a single, intuitive interface. It automates workflow, electronically tracks contract data and revisions and provides detailed spot information to improve productivity.
Marketron offers a hosted solution that provides all of the features and functionality of our client-server applications via the Internet. Marketron clients benefit from unmatchable performance, time-to-market and reach.
  Marketron Radio Traffic  
     
  Marketron Radio Traffic offers the following features and benefits:  
  Streamlined Order Processing - Reduces data entry errors and eliminates communication lapses. With a single database, all traffic processes such as assigning approvals, conversion to contract, spot scheduling and generation of invoices, are completed electronically.
 
  Advanced Inventory Controls - Enable traffic managers to easily review inventory and manipulate spot placement so as to maximize revenue and reduce makegoods. Through powerful inventory query features, traffic managers can quickly identify and reschedule lower rate spots to accommodate higher paying advertisers.
 
  Multi-Market and Multi-Station Capabilities - Enable large station groups to easily manage the scheduling and billing of advertising orders across multiple stations via one central location. Multiple station contracts are handled seamlessly from order entry through to single invoice billing.
 
  Automated Reporting for Station Management - Provides up-to-the-minute, custom reports, enabling station management to monitor progress and make immediate corrections to maximize revenue. Review of station revenue streams and inventory sales allows corporate management to accurately design group-wide or regional goals.

 
 
  Marketron Hosting  
     
  Marketron Hosting provides the following features and benefits:  
  Competitive Advantage - Because we maintain the application suites centrally, all enhancements, upgrades and new releases are deployed immediately and automatically. As a result, sales, traffic and management personnel using our hosted solutions always utilize the most advanced applications and technology, giving them the capability to out-strategize, out-sell and out-execute the competition.  
  Mission Critical Focus - Marketron Hosting frees corporate and IT resources from ongoing application implementation and support demands, freeing them for other mission critical functions. Moreover, Marketron Hosting eliminates IT budgeting for application deployment.  
  Unsurpassed Reach - If you can get to the Internet, you can use Marketron's hosted applications.  
  Outstanding Performance - Marketron's state-of-the-art back-end server equipment scales quickly and on demand.  
  Advanced Technology - Marketron Hosting provides the latest technology at a fraction of the cost to develop in-house. Economies of scale allow us to give Marketron Hosting customers the ultimate in infrastructure, failover and security.  
     
 
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