Productivity

The way you do business constantly changes. DeltaFlex Broadcast Systems are built to be flexible, to change with you. DeltaFlex is the fundamental station management tool for increasing your operation's productivity and decreasing administration costs. Streamline order entry, enjoy flexible copy rotation, multiple log formats, and more flexible reporting than any other system.

• Streamline order entry - versatile contract lines and an unlimited number of contracts per advertiser with all the lines needed.



• Flexible copy rotation - create multiple plans and hundreds of instruction levels; rotate by percentage or ratio and rotate spots and tags easily.



• Flexible inventory management -- manage your inventory the way you prefer -- letting the software handle prioritization and spot placement based on criteria specified during order entry, or by assembling up to 98 logs at one time, for a more hands-on approach of spot placement.



• Multiple log formats and overlays - change the look of logs easily. Create and store up to eight different full-day formats, and an unlimited number of partial-day formats for overlay onto a full day. Create and schedule an entire season's worth of sports logs in advance.



• Log Transfer - electronically transfer your program log directly to all the most popular automation and digital audio systems.



• Programmable Avails - precise spot placement flexibility. Fill commercial breaks in the order you want, with the types of spots you want.



• On-screen log editing - manually arrange spots within announcement breaks, move to other breaks, add or delete as desired.



• Contract management - Contract and Line Entry steps you through order entry. Enter detailed instructions for up to 26 lines.



• Operator supervision, safety and security - completely control system access at all levels. Benefit by simultaneous operator access from multiple workstations. DeltaFlex is designed to be used by everyone on your staff -- from individual salespeople to traffic departments, and from managers to production staff. Allow each staff member access to only the areas of the software necessary to perform their function.



• Graphical Schedule Planner -- rechedule spots for each contract line in a spreadsheet-style display to maximize inventory.

Profitability

Marketron' DeltaFlex provides broadcasters the industry's most advanced and avail-efficient placement set of algorithms. The time-tested method of Dynamic Scheduling and the new Revenue Maximization log assembly feature allows DeltaFlex to deliver the most profitable log possible, every time, without spending lots of time to manually "massage" the log. Use these features to sell as if you are never sold out - ensuring top spot rates. DeltaFlex reports also provide comprehensive, timely information that covers every aspect of your operation to help you increase profit margins. Manage inventory more effectively, track sales and financial activity and streamline business office management with DeltaFlex reports.

• Time Sold/Unit Avails -- show guaranteed time and units sold, plus gives you a choice of how "cross-daypart" spots are presented. Set the dayparting parameters you like. Determine how ROS sales are infringing on your more profitable daypart inventory.



• SNAP (Sports, News, Avails and Projections) Report -- track inventory for specific programs for any period up to 14 months in advance.



• Automatic invoices, Statements, and Co-op Affidavits -- print detailed invoices quickly. Automatically generate affidavits using NAB/RAB-approved wording, and multiple styles of invoices.



• Financial management - analyze your financial situation with complete A/R information, including aged receivables, consolidated receivables and credit status. Consolidated agency statements detail all accounts for up to 8,000 agencies. Complete transaction history for each A/R account up to 10 years.



• User-defined confirmations - absolute contract clarity for station and client, customized for your specific needs.



• Electronic Log Reconciliation - completely automatic reconciliation for inserted, deleted or missing spots; automatically compares aired time to contract allowances; provides accurate billing, with less manual intervention, eliminating errors.



• Non-broadcast revenue -- allows billing rates on a single contract line to be split into portions for on-air broadcasts versus non-traditional revenue (NTR).

Performance

Superior performance for your operation, from managing contracts and inventory to tracking agencies, accounts and sales activity. Integrate information for centralized reports for all stations in a market, or decentralized reports for one or more stations. Optimize sales and contract management with a variety of features.

• Pending contracts - sales staff save time and meet deadlines by entering orders themselves - or via their compatible sales proposal or rate management system. Contracts can remain pending until management-approved.



• Multi-station projection - automatically scan all stations for a quick overview of sales projections.



• Sales analyzer - The most powerful and flexible report-building of any traffic system, period. Calculate value of all booked business, average rate per spot, new bookings, sales projection, billing by agency or station rep or value of unsold air time -- the reporting possibilities are practically endless. Save an unlimited number of report designs for recall anytime.



• Daily report - the General Manager's best friend. Review the day's activity -- additions, changes, cancellations, by salesperson, with a quick summary of collection activity for the month to date. As an option, run the report to show weekly activity.



• Exclusive DeltaFlex clipboard - for multi-station buys, cut and paste entire contracts simply and easily from one station to another, or even to another account on the same station.



• More - powerful sales management reports; context-sensitive on-screen manuals, simple yet flexible data backup and recovery.



• Optional Laz E-Forms -- use plain paper in your compatible laser printer to generate high quality, easy-to-read Invoices, Statements, Contract Confirmations -- Eliminate the cost of pre-printed forms.



• Optional CustomReports -- allows DeltaFlex data to be exported into open-format databases for use in your favorite report-writing or database program. The DeltaFlex CustomReports option lets you play with your data -- after all, it's your data! Design your own reports and queries in programs like Microsoft Access or Crystal Reports, or use one of the many standard reports provided to combine data from all stations in the market, or have Marketron customize a report tailored to fit your specific needs. The CustomReports option makes it possible.

Comprehensive Installation Preparation

Optional Pre-loading of data -- Marketron is still one of the few companies that will optionally pre-load your system with advertiser details including address-phone, contacts and current/aged balances, to have you up and running immediately, allowing your operators to focus on learning the software while completing daily tasks.