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It's a fact that every radio station within a group has a traffic system. Inside each traffic system resides that station's current and historical financial information, including sales activity, pacing reports, inventory status, and lots more. Currently, the way most corporate offices receive group-wide information is to request it, have it extracted from each station's traffic system (by the station's business manager), and send it up to corporate. This process is time consuming and subject to local or regional manipulation before it gets to corporate. Result: information that arrives at corporate could take days or weeks to get there, and corporate cannot be certain that 100% of the information is accurate.
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Additional Information |
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Control Tower Benefits |
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Control Tower eliminates the time issue and the information integrity issue. Control Tower gives you daily, real time access to the information that resides in every station's traffic system. Here's what Control Tower can do for you:
- Control Tower allows you to see precisely what is going on in every station, every day. For example, you can see who your top advertisers are throughout the group; you can see the group sales performance daily; you can make budget comparisons to daily performance throughout the group; you can see the average unit rate and sell-out levels across the group every day which makes inventory management more effective.
- With this powerful tool, you can consolidate all of your stations' data and observe trends (by region, or market-to-market) earlier than before, making forecasting easier and more reliable.
- Control Tower sits on YOUR servers, which means your data remains confidential and secure.
- You will save countless, valuable man-hours because Control Tower communicates with the traffic system, not the traffic manager, or sales manager, or business manager.
- The information you receive will be accurate. It comes to you directly from the traffic system database removing the "human" element from the process.
- Most groups struggle to create an accurate top 25 list (or top 10, or top 50...) of advertisers across the group. Control Tower utilizes a "proprietary" data cleansing routine that automatically groups together advertisers with similar names, but who may be spelled differently across traffic systems. This process improves accuracy and saves many man-hours.
- Control Tower reports are customizable "on the fly". You can request consolidated reporting (combining data from all stations), or you can request it separate, by cluster or region or station or salesperson or account.
- It's easy to use. See it on screen in easy to read, easy to understand reports... or print it out from your computer in spreadsheet form.
- It's available from wherever you are. At the office, on a business trip, or on vacation... if you can access the Internet, Control Tower gives you totally secure, direct access to your data.
Control Tower puts the power of information in your hands. It is fast, it is secure and it is accurate. Control Tower will make your operation more efficient and more profitable, and will make you a better manager.
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