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Partners |
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For the benefit of our clients, Marketron has developed partnerships with a variety of leading research providers and technology companies. These partnerships make it possible to easily utilize multiple types of data while negotiating with advertisers. Salespeople can highlight the value of their inventory by incorporating independent market research from our partners into their avails and proposals. Taking advantage of our partnerships will allow you to maximize negotiation power with minimal effort.
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Research Partnerships |
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Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron measures network and local market radio audiences across the United States and surveys the retail, media and product patterns of local market consumers. Arbitron's RetailDirect product is scaled purposely to serve markets, cable systems and retailers that recognize the power of qualitative information. Arbitron's Qualitap product offers access to local, regional and national consumer data, uncovering the lifestyle, shopping and media habits of specific demographic and geographic groups.
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BBM Canada is a not-for-profit, broadcast research company that was jointly established in 1944 as a tripartite cooperative by the Canadian Association of Broadcasters and the Association of Canadian Advertisers. Today, BBM Canada has three full divisions that produce ratings information about TV, Radio and Interactive Media audiences. BBM Canada also has a subsidiary custom research company, ComQUEST Research Inc., which serves its members and the business community. www.bbm.ca
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Devonshire Associates Ltd. is a leading provider of marketing information products and services. Devonshire produces geo-based demographic, economic, consumer segmentation and business data for desktop and internet applications. Devonshire supplies over 1,000 demographic variables through its Demographic Data Series and a household-based segmentation system through its Consumer Data Series.
Devonshire’s Economic Data Series provides a comprehensive view of the retail and business services landscape with measures of supply and demand in the marketplace. Devonshire also provides geomarket and customer analytic services to companies nationwide. More information on Devonshire is available at www.devonline.com
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Nielsen Media Research is the leading provider of television audience measurement and related services in the United States. Its National People Meter Service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language television and national syndicators. Local rating services estimate audiences for each of 210 television markets in the U.S., including electronic metered service in 53 markets.
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Scarborough Research is a leader in local, regional and national consumer patterns and media usage. Scarborough serves a broad client base of radio and TV stations, cable systems, newspapers, advertisers, agencies, sports teams and leagues, Internet companies and out-of-home media. Available in 75 local markets, Scarborough surveys between 2,000-10,000 respondents in each local market for a total of over 200,000 adults interviewed annually. Reports are issued twice a year examining a variety of consumer characteristics including online and offline consumer purchasing patterns, traditional and nontraditional media use, detailed demographics, and lifestyle activities. Scarborough Research is a joint venture between Arbitron Inc. and VNU Media Measurement & Information.
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For over 40 years, Simmons Market Research Bureau has been America's leading provider of consumer-centric product purchase, demographic, qualitative and national media usage information. Simmons annually surveys over 37,000 persons to produce the National Consumer, Teens, Kids and Hispanic Studies. Each of these reports provide individual and household information on over 7,000 brands in more than 460 data categories and Simmons' proprietary segmentation system provides a unique and powerful capability to segment consumers by sports affinity, shopping frequency and volume, price preference, entertainment consumption, media usage and a myriad of other descriptors. More information on Simmons is available at www.smrb.com.
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SQAD Inc. is a privately held media cost forecasting company headquartered in Tarrytown, New York. The company provides national and local data to over 1400 advertising agencies, advertisers, TV and radio broadcasters, cable, and syndication companies. SQAD was established under the new ownership in 1990, and has grown from the Spot Television report to include five additional products - Network Television, Internet, Hispanic Spot TV, Spot Radio and the Media Market Guide, which covers top-line broadcast and print media. SQAD services are delivered in print and electronic formats, monthly and quarterly.
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| Technology Partners |
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AT&T is among the world's premier voice, video and data communications companies, serving consumers, businesses and government. In 2000, AT&T had annual revenues of nearly $66 billion. Backed by the research and development capabilities of AT&T Labs, the company runs the world's largest, most sophisticated communications network, and is the largest cable operator in the U.S. The company is a leading supplier of data and Internet services for businesses and offers outsourcing, consulting and networking-integration to large businesses.
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Cisco Systems is the worldwide leader in networking for the Internet. Cisco news and information are available at www.cisco.com.
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Dell Computer Corporation (Nasdaq: DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. The company's revenue for the past four quarters totaled $31.2 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com.
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IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. Drawing on resources from across IBM and IBM Business partners, IBM offers a wide range of services, solutions and technologies that enable customers, large and small, to take full advantage of the new era of e-business. For more information about IBM, visit www.ibm.com
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Red Hat, the world's leading open source and Linux provider, is headquartered in Raleigh, NC with satellite offices spanning the globe. Red Hat is leading Linux and open source solutions into the mainstream by making high quality, low cost technology accessible. Red Hat provides operating system software along with middleware, applications and management solutions. Red Hat's Open Source strategy offers customers a long term plan for building infrastructures that are based on and leverage open source technologies with focus on security and ease of management. Learn more: www.redhat.com
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ShareBuilders, provides yield management software, price consultancy and outsource services to TV, Radio and Cable companies.
www.share-builders.com
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