Wicks Broadcast Solutions - News: Press Release: March 23, 2005, Wicks Broadcast Solutions to present Control Tower Version 3 at Las Vegas Resort, April 18-21, 2005

Reedsport, Oregon, March 23, 2005: Wicks Broadcast Solutions, LLC (“WBS”), the leading provider of radio broadcast management software, will present Control Tower Version 3 Corporate Reporting / Data Consolidation Software System at the Bellagio Resort in Las Vegas, April 18-21, 2005.

Control Tower, Wicks’ web-based system, extends the value of your traffic and billing systems into a new business intelligence platform, integrating your data into Microsoft SQL Server relational databases for company-wide reporting right from your desktop. Control Tower provides a powerful and flexible front-end to Microsoft Analysis Services, the world’s leading multidimensional analysis (OLAP) platform.

"Control Tower has been in development for over 10 years now, and in general release for three. We have over 450 station clients using Control Tower and more interest from groups than ever before," says Wicks CEO, Pete D'Acosta. "As group owners focus more clearly on operations, they are enthusiastic about a product that accesses accurate, immediate and secure information from every location and delivers it to the corporate office. The level of detail and drill-down capabilities are remarkable."

Depending on the level of Control Tower employed, users may drill into sales, accounts receivable and/or inventory information, even to the individual contract level. Reports are available in summary form or with several layers of detail. For example, sales may be reported for the whole corporation; and on the same report, one may view sales by market and station, just by expanding the tree. There are almost unlimited ways to sort and limit data for specific reporting purposes.

With Control Tower, corporate financial officers and sales managers have real time access to key information needed to run their business — information electronically gathered from each individual Wicks’ traffic system in each market. Essentially, Control Tower provides corporate reporting and analysis services against data consolidated from across the enterprise.

Control Tower provides extensive analysis; charting and reporting capabilities. It readily supports development of the complex questions that managers need to identify and track sales issues. Detailed assignment of goals and targets can be matched against actual and projected sales. Any report or analysis can be saved and re-run at any time, and can be automatically run on a user-defined periodic basis.

For the corporate financial officer, Control Tower aggregates all of this information generated at the station and market level, and presents simple to read reports and graphs via a web browser. Access to this information is available anytime from anyplace; all the user needs is a connection to the Internet.

WBS is an affiliate of The Wicks Group of Companies, L.L.C. of New York which specializes in communications, information and media businesses.

Call 800-547-3930 or 800-932-1533 for more information or to set up an appointment to view Control Tower.